I was singly responsible for art direction, copywriting, and production of final art for both print and digital executions. Additionally, I selected media and worked with account executives on the ad placement. The 2021 event was unique in that I had to develop messaging addressing COVID concerns, adjusting for ever-changing state and local guidelines.
Other project chores included:
• re-writing station-supplied radio copy
• overhauling the sponsor packet - selecting new photos and negotiating with photographers, cleaning up typography, reducing ink coverage to lower printing costs
• writing press releases and media materials - this included editing and performing additional research to prepare lineup bios
• creating signage and festival badges
• day-of event coverage via Facebook
Below: A half-page ad that ran in the print edition of the Pittsburgh City Paper and banner that was in rotation on its site both reference the host community's most famous son.
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/18b76a9a-d6cd-48c2-baee-05697ced32ae_rw_1200.jpg?h=369472027f3ccee52af07ade6f343d6e)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/bd511e26-30a4-4986-bac9-6e03d5e1c21d_rw_1200.jpg?h=37bd795554b12bdc01cfab47711088a3)
Below: Banner ads that were in rotation on the City Paper site and a sample of promotional posts via the CP's social accounts.
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/dd6b8584-94ba-4841-9b31-4ac168aa46cd_rw_600.jpg?h=71cc409fbd1bce3815db9392ec416061)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/a992ab03-5363-4e6a-9ddd-36adf3ee1643_rw_600.jpg?h=63ceff52e7715d12c5ae35216ea0a8ad)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/9fc7e7d9-153a-47f6-b16d-ee4c8eef4153_rw_600.gif?h=719d291e108be4dbd9e66315766e9d58)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/b553e6fc-46ce-4b95-8381-d8af0d8458f8_rw_1200.jpg?h=aa17bdfbaaac719058552a17bb5b800b)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/2836530c-50de-48ad-a69a-da17b27c2bc6_rw_1200.jpg?h=3322d522d312be9ffff57a77f00af5fa)
Below at left, my re-write of station-supplied copy (right)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/cf997723-3e7d-4311-a9ee-44ffd8e3767d_rw_1200.jpg?h=7879b93b1a4234340fce828e2ccbca8c)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/b16997da-8608-4d28-89fe-6ee2d65c4a3a_rw_1200.jpg?h=a7d24154d3570dc22b233d9a23229581)
Below: the event's overhauled sponsorship packet
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/fc3716e9-66d1-45a4-a213-e7b4f71b9b9d_rw_1200.jpg?h=07b074ae49479e29d07c66eff908b442)
Below: press release and lineup announcement
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/a11bff65-a79a-4481-9ded-3e8427e21b62_rw_1200.jpg?h=bf559e58ec0968c0ec25f02a97a2bbeb)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/81ead54c-d21d-4814-82a9-279ca62a52e5_rw_1200.jpg?h=cf51d146e2d5d120e5eea2c546c7e2a5)
Below: event signage related to COVID protocols
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/aab8ca49-1f11-45bf-92f6-1af5c1eca129_rw_1200.jpg?h=754f1dbb478c0af982fb5044063e5999)
Below: artwork for volunteer badges
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/808d318e-03b5-48b6-bcaa-feefd6594787_rw_1920.jpg?h=e244bb0ab8490a3b9ba55d9d9a289e9c)
Below: schedules produced to size for sandwich boards
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/f2a6d024-e143-4192-b5d4-7628202fef80_rw_600.jpg?h=30bbf517ff90d91da50d11abc615cb54)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/84d5ebad-7e1d-47e0-be5f-9efc44439c8e_rw_1200.jpg?h=059cf42919317ac51ddbf4e8b23c92d7)
Below: photos and live posts from the event, including Facebook Live video
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/e7bb6491-2b69-4f39-b31e-1c5abd5e1176_rw_600.jpg?h=56821cd6905be73cc80bf4a3fb0701de)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/71d0b1a2-6917-4b40-b695-55cc388b61b8_rw_600.jpg?h=d831b4b2a1972bb13bec85f6224ddc23)