I managed marketing and promotions for several editions of the Northern Appalachian Folk Festival during the period it was produced under the auspices of Downtown Indiana. Among other initiatives, I produced one-page newsletters to maintain connections with attendees and sponsors. I was solely responsible for the layout, design, and content. This included original artwork and photos that I took during the event, such as the one at bottom. Other responsibilities included media planning and placement, along with the creation of print ads, radio copy, posters and flyers. I also updated a media contact list encompassing five states for which I produced and distributed materials such as press releases and fact sheets. Oh, and I also maintained the website and social accounts (purely organic, no paid or promoted posts). And that's before things got interesting...
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/e71f0642-e3c6-4f3b-9a53-b6932eda33a6_rw_600.jpg?h=4c3368e5bfe7fe99bf9d14a0e0a97b5a)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/81db62de-5317-430a-b735-be2bf37ec8cb_rw_600.jpg?h=ba06f1d3d78d57f461a38128cdbda096)
Below, a sponsorship packet I developed for this event, from research to writing to layout and design. The third panel provides an overview of media outreach and the promotional program I also developed and implemented for this event.
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/43763b7b-c42a-451c-bfef-5e8f835b8e06_rw_1200.jpg?h=4f66a933b2b9400380c667d7e21e313c)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/58fd577f-adb9-4283-8df7-b8b82f15427c_rw_1200.jpg?h=91ac24a95517898de4df38514ec037fa)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/7cfe0e81-4e74-47ed-9bb2-1d937b9a49ca_rw_1200.jpg?h=9e70dbbc15cfb7140b5975daeecea472)
Below, print ads that ran in Penn State's Weekly Collegian - a bit of offbeat media placement seeking wide reach on a tight budget (see 'Media Coverage' in the third panel of the sponsor packet above)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/5ed9f8db-b74f-4fb4-bcb4-7c4316e34f8e_rw_1920.jpg?h=0f74cd5aa3a439e553da08e613b9b10d)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/0f9e2030-c2db-4712-9d59-3cec30d59d43_rw_1200.jpg?h=cca4598166df1bb7fecfd1b2869d6877)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/edf7b8b6-db91-4dcb-959a-2e5b35fc8e6d_rw_600.jpg?h=cb423d91401ef12183e62f5026fbe099)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/ea07cf9d-7d71-4d55-89ae-18e735a51253_rw_1200.jpg?h=262fe274fd126a1792cb65d256d9b2a8)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/9e417b29-9798-456e-9bf1-ad6dcb461907_rw_1200.png?h=00f1a6ae8d040b8be43547bd8ff9eb39)
![](https://cdn.myportfolio.com/0eb746b3-b142-4f84-a236-c912ab0f59f2/4efb0ba9-661f-4889-b352-5fd1883c2ace_rw_1920.jpg?h=3f264e78d8fdab995d08bf8ac407ad94)